Facebook Ads

Of the approximately 2.32 billion users worldwide, Brazil currently has 130 million active Facebook users.

On Instagram, currently the fastest-growing social network, there are over 64 million Brazilian users.

However, organic reach is increasingly limited within these platforms, so good planning and execution of paid social media campaigns bring more sales, greater reach, and increased brand recognition. Among the objectives of these ads, we can mention:

• Increase your brand exposure;
• To impact your target audience;
• Attract more people with the right profile for your business;
• Capture leads;
• Generate more sales!

Planning

In any paid media campaign, it's crucial to understand the objectives and the target audience. To achieve this, our team of specialists studies your business, your competitors, and your industry, thus identifying the right audience to reach.

This planning, focusing on the target audience and topics to be covered, will be the guiding principle for our entire Facebook Ads campaign.

Within the Ads Manager, configured and controlled by Great by Choice, boosting is done on both Facebook and Instagram.

Execution

We follow certain steps in all our campaigns to ensure everything goes according to our client's specifications:

SET UP NO FACEBOOK

Within Facebook Ads, we configure the settings in the Ads Manager and Business Manager. We set up how the budget will be used and the start and end dates of the campaigns.

SEGMENTATION

Facebook Audiences help you select the right recipients for your ad. With the right setup, showing your ad based on hobbies, age range, or location allows you to connect with the people most likely to do business with or like your brand. Audiences can be broad or precise, depending on your objective.

CUSTOMIZATION

Within your segment and area of expertise, we utilize every detail to make your campaign more effective and, consequently, find the right person at the right time to see your ad.

Control

We use one of the world's largest campaign management software programs, with a presence in 84 countries and over US$200 million managed annually.

PERIODIC REOPTIMIZATION

Just as important as organizing campaigns is monitoring their performance. Budget and bid management, ad optimization, and campaign targeting are all handled through the software, making our management team faster, more agile, and more productive.

Born in Franca, one of the largest footwear manufacturing centers in Latin America, he fell in love with marketing when he decided to sell his city's shoes and sneakers in the North American market (USA) through e-commerce.

Franca is also known as the Brazilian capital of basketball, and Dani, an amateur forward who never stays still in the paint, took a turn in his professional life. He arrived here, took the best courses, and landed the position of Digital Intelligence Manager. For us at Great, it was a 3-pointer. Today, his expertise is complemented by international courses in the digital world.