Google Ads

Google Ads is one of the tools that generates the most revenue and successful campaigns in Digital Marketing.

Used when the goal is quick results, Google Ads is extremely valuable because it presents your service/product at the exact moment your customer searches on Google.

Google holds 97% of the search market share in Brazil, making it the ideal place to advertise your business.

With features that allow for complete segmentation, we can:

• Advertise locally or globally;
• Reaching customers at the moment they need us;
• Attract more customers to the website;
• Control the budget;
• Optimize ads for the right audience.

Planning

If you want to be the right answer at the right time for your target audience, you need effective strategies that direct your campaigns to the people who are looking for what you sell.

Effective Google advertising isn't about showing up for every type of search. It's not about creating an ad with just any text and targeting, simply to appear in search results.

Advertising on Google is about creating a campaign plan based on audience interests, optimizing investment, and showing people that your company has what they need.

Based on customized media work, Great will help you scale your company's results.

Execution

SITE AND NICHE ANALYSIS

We analyzed the website to define the initial keywords. At this stage, we also observed the content of the pages and chose a group of terms that will be expanded, according to the specialty of your business, and worked on in Google Ads.

KEYWORD RESEARCH

To deepen the research and broaden the range of keywords relevant to your business, we also use the Adwords Keyword Tool. This allows us to discover synonyms and other results that resemble the initial group of chosen terms. This facilitates the exposure and effectiveness of the ads.

SET UP NO GOOGLE ADS

We also configure the Adwords Keyword Tool for displaying ads and driving traffic to your website.

CUSTOMIZATION

After several studies, we specified the reach of the ads, considering local searches and even the times and days the ads are activated. All to generate the best results for your business.

OPTIMIZED ADS

Based on the carefully selected keyword list and ad placement specifications, we create the headlines and descriptions. These details are optimized to attract clicks from your target audience.

Control

We use one of the world's largest campaign management software programs, with a presence in 84 countries and over US$200 million managed annually.

PERIODIC REOPTIMIZATION

Just as important as organizing campaigns is monitoring their performance. Budget and bid management, ad optimization, and campaign targeting are all handled through the software, making our management team faster, more agile, and more productive.