Inbound Marketing

Inbound is a set of marketing strategies aimed at attracting and converting customers, and even admirers, to your brand.

Unlike traditional marketing, the idea is not to interrupt potential customers with advertising, but rather to offer relevant content and spark interest so that they come to you. In a free translation, the term Inbound Marketing means Attraction Marketing.

In traditional marketing, your company seeks out customers.

In Inbound Marketing, customers find your company by exploring various channels such as search engines, blogs, and social media.

In this way, your company not only gains visibility but also authority through the content it generates.

Visitors who arrive through this content are converted into leads. Next, these leads are nurtured to ensure they are ready to purchase your company's product or service.

Regardless of the size or segment of your company, Inbound Marketing delivers real results: increased customers and more sales.

How it works

We utilize current tools and planning for Inbound Marketing, aiming to increase authority and sales.

There are five steps within our strategy:

• Attraction: More visitors to your website;
• Conversion: transforming visitors into leads;
• Relationship building: nurturing leads to the point of purchase;
• Sales: generating business opportunities;
• Analysis: reports, measurement, adjustments.

With Inbound Marketing we achieve 5 major results:

• Generating content that makes a difference;
• Increased visibility for your business;
• Attracting potential customers;
• Optimizing sales processes;
• Lowering the cost of acquiring your customers.

To achieve results and deliver on strategies, Great by Choice conducts efficient planning that encompasses all SEO techniques and Digital Marketing tools. This process includes, among other services:

• SEO analysis;
• Traffic generation;
• Content production;
• Performance media;
• SEO and SEM;
• Creating landing pages;
• Lead generation;
• Marketing automation;
• Relationship management with leads;
• E-mail marketing.

Strategy

At Great, we use the funnel model in Inbound Marketing:

• Awareness or Top of Funnel: At this stage, visitors discover that they have a need or problem to be solved, which was previously unknown to them. This creates an interest in seeking possible solutions.
• Consideration or Middle of the Funnel: At this stage, we are in contact with the leads. They know they have a problem but don't yet know how to solve it. Nurturing these leads with tips and techniques will help them see possible solutions to their problems.
• Decision Stage or Bottom of the Funnel: Here, qualified leads become opportunities. More than just aware of the problem, they are looking for solutions. The relationship of trust created allows you to demonstrate the benefits of buying from or doing business with your company.

They say it's the camera that chooses who will be the next top model. In her case, words chose her to be her great partner. Mônica loves to write, tell stories, and immerse herself in this alphabet soup. And turning this hobby into her work is one of her greatest achievements.

She started as a writing intern when she was young and over time faced other challenges that only strengthened her work and her choice to become a content creator. Her last job before Great was for 3 years in the marketing department of one of the Multiplan Group's shopping centers in the city of Ribeirão Preto, where she deepened her knowledge in the area of retail and marketing. Today, she is on our team as an Inbound Marketing professional. What does that mean? Scroll down a little further to find out.