Performance

Digital Marketing is the set of actions performed online focused on attracting new business, establishing relationships, working on branding, and selling more! Among the main strategies we can mention: Inbound marketing, SEO, performance media, social media, and content marketing. Digital Marketing is the sum of all activities carried out in digital media to promote companies, products, and services. Today we are connected most of the time, whether for a simple function, such as looking up a restaurant's phone number, or a more complex one, such as market research. With more than 4 billion people connected around the world and with Brazilians browsing, on average, more than 9 hours a day, online channels are fundamental in any marketing strategy.

Performance

Performance media delivers the content your audience wants, when they need it, in addition to distributing your content in a balanced and scalable way.

With planning, tools, and techniques, Great works to connect your brand with the right people.

We present a complete overview of performance media campaigns:

• Planning;
• Creating campaigns;
• Creative production;
• Identify and reach your desired audience;
• Constant evaluation and improvement within the campaign. We use one of the world's largest campaign management software programs, with a presence in 84 countries and over US$200 million managed annually.
• Complete management focused on achieving a positive ROI and increased sales.

From social media (Facebook Ads, LinkedIn Ads) to Google Ads, we will devise the best strategy for your company.

With expert execution, your company will achieve sales and branding goals.

Monitoring, Reporting and Testing

The digital world provides access to a vast amount of data. Analyzing and understanding this data becomes fundamental to digital marketing strategies and execution.

Great by Choice helps you on your data control journey. Using the world's best software, we measure all your media and identify potential improvements to be made.

In addition to the data obtained, we used an A/B testing strategy to identify which creative performs best.

Born in Franca, one of the largest footwear manufacturing centers in Latin America, he fell in love with marketing when he decided to sell his city's shoes and sneakers in the North American market (USA) through e-commerce.

Franca is also known as the Brazilian capital of basketball, and Dani, an amateur forward who never stays still in the paint, took a turn in his professional life. He arrived here, took the best courses, and landed the position of Digital Intelligence Manager. For us at Great, it was a 3-pointer. Today, his expertise is complemented by international courses in the digital world.