Content marketing

The importance of content marketing has been growing in recent years. The internet has thousands of pieces of content being published every minute, so it's not enough to just create content; it also needs to be high-quality, meaningful to the user, and helpful to them in some way.

How does it work?

Content marketing is the strategy of producing relevant content that assists the entire buying process and attracts your customer in a natural and spontaneous way. It's the fuel of Inbound Marketing.

The goal is to build authority and become a reference in the subject, add value to your company, increase the number of clients, and boost sales.

Here at Great, we work with a process based on these steps:

• Persona Definition;
• Choosing the language to be used by the brand;
• Defining the agenda (using knowledge of the target audience);
• Content production;
• Revision;
• Approval (with the client);
• Publication;
• Report and analysis of the performance of each piece of content.

Strategy

At Great, we use the funnel model in Inbound Marketing:

• Awareness or Top of Funnel: At this stage, visitors discover that they have a need or problem to be solved, which was previously unknown to them. This creates an interest in seeking possible solutions.
• Consideration or Middle of the Funnel: At this stage, we are in contact with the leads. They know they have a problem but don't yet know how to solve it. Nurturing these leads with tips and techniques will help them see possible solutions to their problems.
• Decision Stage or Bottom of the Funnel: Here, qualified leads become opportunities. More than just aware of the problem, they are looking for solutions. The relationship of trust created allows you to demonstrate the benefits of buying from or doing business with your company.

They say it's the camera that chooses who will be the next top model. In her case, words chose her to be her great partner. Mônica loves to write, tell stories, and immerse herself in this alphabet soup. And turning this hobby into her work is one of her greatest achievements.

She started as a writing intern when she was young and over time faced other challenges that only strengthened her work and her choice to become a content creator. Her last job before Great was for 3 years in the marketing department of one of the Multiplan Group's shopping centers in the city of Ribeirão Preto, where she deepened her knowledge in the area of retail and marketing. Today, she is on our team as an Inbound Marketing professional. What does that mean? Scroll down a little further to find out.