Great's suggestion for our online promotion was not to do it in the traditional, conventional way, they came with a provocation to think in a different way than what we see in the market today. We went to social media with a lot of strength, with a very visual footprint, very attractive, wonderful. But it's not just that interruption marketing, it's attraction marketing, we start talking about inbound marketing, we start producing rich, interactive and interesting content that really pulls our consumers and our customers to our site. And this differentiated positioning presented by the agency opened our vision on digital marketing, on how we can reach our final consumer.
