The importance of Content Marketing has grown in recent years. The internet has thousands of content being published every minute, so it's not enough just to create content but also to have quality, make sense to the user and help in some way.
How does it work?
Content marketing is the strategy of producing relevant content that helps the entire purchase process and attracts your customer in a natural and spontaneous way. It's the fuel of Inbound Marketing.
The objective is to build authority and become a reference on the subject, add value to your company, increase the number of customers and drive sales.
Here at Great we work with the process that is based on these steps:
Definition of the Persona; Choice of the language to be used by the brand; Definition of the agenda (using the knowledge of the purchasing public); Content production; Review; Approval (with the client); Publication; Report and analysis of the performance of each content.
Strategy
At Great, we use the funnel model in Inbound Marketing:
Awareness or Funnel Top: at this stage, visitors discover that they have a previously unknown need or problem. Thus, they create interest in seeking possible solutions. Consideration or Funnel Means: at this stage we are in contact with Leads. They know they have the problem but they still don't know how to solve it. Nurturing these Leads through tips and techniques will help them see possible solutions to their problems.Decision or Funnel Bottom: here qualified Leads become Opportunities. More than being aware of the problem, they look for solutions. The trust relationship created allows you to show the benefits of buying or doing business with your company.
They say that the camera chooses who will be the next top model. In her case, words chose her to be her great partner. Monica loves writing, telling stories and diving into this alphabet soup. And making this hobby your job is one of your greatest achievements.
She started as an intern in writing when she was young and over time went through other challenges that only strengthened her work and her choice as a content creator. His last job before Great was for 3 years in the marketing department of one of Grupo Multiplan's shopping centers in the city of Ribeirão Preto, where he deepened his knowledge in the retail and marketing area. Today, he is on our team as Inbound Marketing. What does that mean? Browse a little further to find out.
